One of the major reasons behind the failure of most start-ups is the lack of business systems. As most startups do not have the adequate financial backing to deploy multiple people, it is mostly the owner of the business who looks after multiple activities single-handedly. This causes the owners of businesses to lose out on opportunities to develop strategies for the development of business or sustenance of the same.
If you own a business that does not have a very impressive annual turnover, you would obviously try to do operational things all on your own to cut down on manpower costs. Be it generating the leads, or managing the sales or handling the post sales queries, everything will be done by you. This would eventually lead to two things – choking off your bandwidth which will force you to do the same mundane things repeatedly over and over again, and it will get you gradually frustrated.
To avoid all that, it is thus best to invest on deploying business systems which will provide a solid framework for the business and will take care of the operational aspects of the business without much ado.
What are Business Systems?
In the simplest form, a business system is a process of systemizing the business. This involves defining the process of carrying of tasks or activities that are required to be carried out by an individual in a business. With the process in place, there would not be any requirement of a particular individual to carry out a particular task. For example, if there is a requirement of sending out product newsletters to potential customers on a daily basis, an automated system can do that automatically without any manual intervention.
Thus, by deploying a system in the business, the owner need not worry about the implementation of that particular task it will be carried out without his intervention. The most critical system for any business is the sales system, the delivery system, and the customer service systems.
Benefits of Deploying Business Systems
While talking about the benefits of business systems for an organization, the first thing that is worth mentioning is that it drives consistency in the business processes and removes the dependency from people. The major benefits are as follows.
As they carry out tasks basis a certain pre-decided process, a systematized business ensures that the task is carried out consistently, regardless of who is carrying it out. Sticking to the example of sending emails to the customers, a systematized business will define the process of writing that email. What should be written on the title, what should be written on the body of the email and everything would be standardized, leaving a little scope of inconsistency.
As already mentioned above, it enables the business to not depend on any particular individual. This fosters an environment of equality which is better for the overall health of the business.
This is particularly useful for new employees as with systems in place they will not have to reinvent the wheel. As systems would be in place, all they would have to do is get them trained with the systems and they would be ready to perform.
It makes the business run seamlessly, thereby attracting potential customers. More customers to the business would mean better sales and profit figures.
As the business owners are relieved of their daily chores of business, they can dedicate their time in thinking about new ways and defining new strategies to make the business more powerful and expand further.
As it leaves little or no scope of confusion anywhere, deployment of systems also fosters healthy work environment. This leads to satisfied employees with better productivity as well as more dedication while catering to customers and that in turn, will help the business grow.
Owing to all the benefits as mentioned above, it is obvious that not having a system would mean a lot of issues to the organization. It would not only impact the various business operations, but it would also delay the growth of the business and will slowly get the business on the verge of getting closed. Thus to avoid the debacle, it is wise that business owners invest on business systems and get them in place to help the organization succeed in overcoming the challenges of the business.